top edge ornament

Ci's Another Black Christmas at PSFK

PSFK, a fabulous global trends blog, posted our 'Another Black Christmas' desktop illustration to share with their readers.  Here's what Dan Gould wrote: 

Christmas cards are a long standing tradition, and a nice gesture for sure - but what about the huge environmental cost? Conscientious Innovation, a Vancouver based sustainability marketing consultancy has tackled this issue by creating an interesting alternative. Called “Another Black Christmas” their holiday greeting takes the form of a desktop background designed by artist Meghan Hildebrand. The image is primarily black, so it uses less of your computer’s energy and comes in four different configurations appropriate for Macs, PCs and different screen sizes. Download here.

Thanks PSFK, we like it too! 


Hard times can increase innovation and collaboration

Last Sunday's Vancouver Sun featured an article, written by sustainable design consultant Kim Davis, on innovation and collaboration in light of economic uncertainty and instability.  In it are many insightful quotes from Kierstin drawing from the SHIFT Report findings on North American's deep desire for connectedness with friends, family and community.  Read the article here online or download the PDF version at the bottom of this page. 


Truth Behind the Green

Another well crafted article written by Kierstin has been published, this time in Speaking for Impact (Canadian Association of Professional Speakers). You can download the publication PDF here and scroll to page 12 to read the article.  Kierstin shares plenty from The SHIFT Report's intelligence and makes some interesting connections between environmental and social pillars of sustainability, consumer attitude and action, all in the context of strategic brand planning for the current economic and cultural times we face.  Read it while it's ripe.

feature image from publication


Back to school, and the speaking engagements!

It’s not only time to pack the kids off to school in the morning, it also happens to be conference season.

Over the next couple of months, Ci will be speaking and/ or moderating a panel at the following events:

- Open Dialogue’s 2nd Annual Green Marketing conference. Taking place October 22 & 23, 2008 in Toronto.

- Focalyst Executive Forum: Targetting Boomers & Beyond. Taking place October 22 & 23, 2008 in NYC.

If you happen to be attending, please come find us – we’d be happy to connect.


Going Green with Global. Back to school, again.

 

Going Green with global celebrates it's first anniversary. As with last year, Kierstin kicks off september by sharing three simple tips for parents and kids alike to be a little more conscientious now that the young ones are back to school


Going Green with Global. Reflecting on the Olympics.

The Olympics has come and gone. This week Kierstin De West shares three simple tips on how elite and recreational athletes every where can be a little environmentally conscious in the choices they make.


Going Green with Global. And Helping People Eat Local.


If you like to get involve in growing your own food or if you want to know where to go out for dinner here's what you need to know. Kierstin De West shares three great tips to help you eat locally grown food.

Going Green with Global. And your picnic.



The summer is finally here... and it's picnic season. This week Ci's Kierstin De West shares three simple tips for people looking to make eating outdoors very sustainable and totally fun.

Going Green. And your Climate Action Dividend


Now that the British Columbian Govt has issued $100 Climate Action Dividend cheques in the past week, Ci's Kierstin De West shares three simple tips on how you can put that extra hundred dollars to work for in a sustainable way.

Going Green with Global. In the community.

For people across North America, the most important sustainability issue is staying connected with family, friends & community... this week Kierstin De West shares three simple tips for people to connect with community + help the environment at the same time.